KNWA Today invited Eric Howerton, CEO of WhyteSpyder and c0-author of MARKENDISING: Today’s must-know information for getting ahead of the shopper curve.
MARKENDISING helps retail manufacturers better understand the behaviors of today’s omnichannel shopper. Leveraging combined, yet unique, tactics from marketing and merchandising, MARKENDISING accommodates the shopper by providing high quality product data and content for each product.
More now than ever, shoppers are self-sufficient in researching products in order to make confident purchasing decisions – whether that transaction is made online or in-store. Anytime and anywhere, shoppers utilize technology to find out more about products they’re interested in purchasing.
The opportunity for manufacturers to provide relevant, optimized data and content is huge and major retailers like Walmart will utilize this data and content as they push forward in omnichannel retail strategies.