How to distinguish Adobe design software programs

When working with the Adobe Creative suite programs it is important to remember that not all jobs can be done in one single program.

Too often designers will become comfortable in one program and try to stretch it’s uses beyond the original design purpose of the program.  Adobe InDesign, Illustrator and Photoshop each come with a unique use for designers to build a publication.

“I like each of these programs based on the applications they were designed for,” said Eric Howerton, CEO of WhyteSpyder, a full-service, integrated content marketing agency in Fayetteville, Ark.

InDesign is built for creative layout. Designers can use this program to layout multiple pages of content and integrate the text and visual elements of the publication into one over-all design.

Photoshop is used for touching up or clipping photographs to be added to the design at a later time.

“Photoshop says it right in the name, it is for work-shopping photographs,” Howerton said.

Illustrator also has the purpose added to the name of the program. Within Illustrator users can focus on graphic-based designs. Most artists like this program because it gives them more creative control of logos or any line graphic designs. Illustrator and Photoshop are not design layout programs like InDesign.

Sometimes designers will work to their strengths by using the program they are most comfortable with to do all the design and lay-out work.

It is important for designers to be a “jack of all trades” when it comes to Adobe design software.

All of these programs work together as tools in a designer’s work belt to build a strong structure that clearly articulates the message of a publication.

“The text is important and all the visuals can help tell a story, but too often designers have a vertical rather than horizontal view of design,” Howerton said. “It is important to take a step back and look at the work.”