– New location enables digital merchandising expert to join technology hub and energize Arkansas in omnichannel retail innovation

Fayetteville, Ark. (March 12, 2019) – As part of their focus on solving the problems of omnichannel retail through innovation and technology, WhyteSpyder, Inc., leading provider of digital merchandising, today announced plans to relocate its corporate headquarters to downtown Springdale at the beginning of April. The relocation will allow WhyteSpyder to add to the technology hub forming in downtown that includes Tyson and J.B. Hunt, and participate in Springdale’s new era as an innovation and technology center. The move will also help the company inspire and attract technology talent from across Arkansas.

“Our team is excited about being part of the technology boom in Springdale. We look forward to becoming part of the downtown community and bringing our corporate culture and digital merchandising technology expertise to the area,” said Eric Howerton, CEO of WhyteSpyder.

City leaders saw the potential of WhyteSpyder being part of the technology center and courted the company to make the move. “The Downtown Springdale Alliance (DSA) is thrilled to have another tech-related company locate in downtown Springdale,” said Jill Dabbs, executive director of the DSA. “WhyteSpyder will be a great addition to Emma Avenue. They have a lot of positive energy and see the potential for our downtown master plan.”

Mayor Doug Sprouse agreed. “We are very pleased and excited to welcome WhyteSpyder to Springdale. Their decision to locate downtown aligns perfectly with the emphasis on tech-related jobs that we believe will continue to help fuel our revitalization.”

“The WhyteSpyder team brings an amazingly positive energy and technology profile to downtown Springdale, helping fuel an economic engine of a downtown rapidly waking to its potential,” said the company’s soon-to-be neighbor Daniel Hintz, Founder and Experience Designer at The Velocity Group. Howerton aspires to be the technology company that inspires and attracts Arkansas talent to get behind omnichannel retail and live and work in Arkansas, instead of leaving the state.

“We want to give young people who are interested in technology, all the way from West Helena, Pine Bluff and from all across the state, the opportunity to move here and work in the technology space. This move to downtown Springdale is just the beginning of that vision. It’s time for Arkansas to create cool stuff and have fun. We have big plans,” Howerton said.

About WhyteSpyder: WhyteSpyder helps retailers and brands increase sales by listening, understanding and speaking to omnishoppers through custom technology, software, strategy and content creation. Winner of The Better Business Bureau’s 2018 Torch Awards for Ethics, the company works with leading companies including Walmart, Champion Labs, Reckitt Benckiser and AMG-Asia.

If you would like more information, please call 479-287-4006 or email info@whytespyder.com.