WhyteSpyder, Inc. is pleased to announce that Lane Dickerson Adams has joined WhyteSpyder to further develop its growing success of optimizing and enhancing data and content for manufacturers on Walmart.com and Samsclub.com.
Adams comes to the position with 18 years of experience in the marketing and advertising industries. Having spent many years in client operation roles, Adams has been instrumental in developing shopper marketing strategies for multiple Fortune 500 clients. Her previous experience with agencies such as CJRW, Saatchi and Saatchi X and Rockfish gives her the skillset she needs to excel in this new position.
“Lane’s experience with shopper marketing and Walmart suppliers makes her a great asset to our team,” Alex Ahmad, COO of WhyteSpyder, said. “The amount of knowledge she has and the people she’s worked with will help WhyteSpyder achieve more success for its Walmart and Sam’s Club clients.”
Adams joined WhyteSpyder as the Vice President of Client Relations on March 1, 2016. She will work to continue WhyteSpyder’s success in providing Walmart and Sam’s Club vendors with MARKENDISINGSM. She said she looks forward to helping bring growth to the company while actively participating in this new approach to shopper marketing.
“I’ve been in this business for 18 years and my passion and love has always been shopper marketing,” Adams said. “Shopper behavior continues to change and I find it fascinating that those changes can be used to help clients alter their sales strategies. I’m excited to have the opportunity to be a part of WhyteSpyder because I know MARKENDISINGSM is going to be something special.”
This position was created at the cusp of WhyteSpyder’s entrance into consumer behavior strategy. The recent success of the 2016 DotCom Conference and the launch of the book MARKENDISINGSM, co-authored by WhyteSpyder CEO Eric Howerton and COO Alex Ahmad, has created an increased need for representatives who can portray the importance of implementing MARKENDISINGSM tactics.
“We are really excited that Lane has joined the WhyteSpyder team,” Ahmad said. “There’s nobody better for this position and we look forward to seeing how she can help MARKENDISINGSM improve sales for many manufacturers.”